CAPITAL ONE | RESILIENCE REIMAGINED
creative direction & STRATEGY
WINNER OF 3 TELLY AWARDS AND 2 HERMES CREATIVE AWARDS
When a financial institution wanted to honor community heroes during the pandemic's darkest days, we created an authentic storytelling platform that celebrated resilience and human connection.
Capital One needed a strategy to authentically showcase their Impact Initiative Grant recipients. We unlocked "Resilience Reimagined" - a documentary and photo approach that would genuinely honor community partners' extraordinary work. Our strategic framework focused on authentic storytelling over corporate messaging. From there, we developed compelling storylines, vetted subjects, and filmed on location to create 5 documentary films and 5 photo essays that brought individual heroes into focus.
The Boys & Girls’ Club of Harlem
The Boys & Girls Club's mission is to provide access and opportunities for youth to reach their full potential and provide services for families in the community. During COVID-19, BGCH pivoted to support the larger community through online learning and increasing food access for local families, particularly the families of frontline workers.
Scroll through the photos at right to go behind the scenes.
The Power of 10
Through the Power of 10, Chef Erik Bruner-Yang mobilized the restaurant community to provide food delivery and service for families in need in the Washington, D.C. area.
Scroll through the photos at right to go behind the scenes.
Callen-Lorde
Callen-Lorde is a community health clinic that provides service and healthcare targeted to the LGBTQ+ community. Due to COVID-19, Callen-Lorde quickly mobilized to serve Brooklyn’s underserved LGBTQ+ community by moving forward with plans to open a new clinic.
Scroll through the photos at left to go behind the scenes.
PHOTO ESSAYS
The Knowledge House
Founder Jerelyn Rodriguez is at the helm of this nonprofit whose mission is to uplift communities out of poverty via technology and digital literacy.
Ali Forney Center
With a powerful mission to get homeless LGBTQ+ youth off the streets of New York City, Ali Forney has been in operation 24 hours a day, 7 days a week during COVID.
