CASE STUDY: COTTON COUNCIL INTERNATIONAL

THE CHALLENGE

Brand American cotton in markets around the globe and gain market share from synthetics, perceived by consumers to be cheaper and more durable.

THE WORK

The manifesto positions American cotton a viable alternative to synthetic fabrics, using emotional everyday imagery and a focus on technology. The brand vision statement, "Cultivate the Extraordinary", is a rallying call for the CCI global team as well as consumers.

MEDIA: VIDEO, BRAND BOOK

VIDEO

BRAND BOOK

EXPRESS: SCENEMAKERS

THE CHALLENGE

Reach a milennial audience with the Express brand message in Vogue, which skews slightly older.

THE WORK

Partnering with of-the-the-moment young TV stars, we created an insert in September Vogue that showcased each star's personal style in Express.

MEDIA: ADVERTORIAL, VIDEO, IN-STORE

LEXUS

THE CHALLENGE

Communicate the sustainability and eco-friendly character of the Lexus CT Hybrid in Vogue.

THE WORK

Lexus partnered with Vogue to tap into CFDA Fashion Fund-nominated designers to create accessories using the parts of the Lexus CT Hybrid. The back page shows the entire car disassembled! (Which actually happened before the designers selected the parts they wanted to use.)

MEDIA: ADVERTORIAL, VIDEO