CASE STUDY: FRANCO SARTO

THE CHALLENGE

Position Franco Sarto as a true craftsman and master shoemaker for a mass audience. The client saw their consumer as an everyday yet well-traveled woman of the world.

THE WORK

The overall campaign theme was The Master, Revealed. We utilized a quote from Franco in the creative. The model was shot in locations that reflect a universal global urban space. Two seasons below.

MEDIA: PRINT, WEB, IN-STORE