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ALICIA KEYS SOULCARE

Role: concept, Creative directioN (copywriting, ART DIRECTION, production, EDITING)

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LAUNCH WITH ALICIA

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SOCIAL

Since the campaign’s focus was around helping girls go back to school strong (Because I Can!), we interviewed Simone for social on Athleta’s channels, where she delivered tips and advice in her own words for girls going back to school.

 
 

@plantkween

 

@reynISIMA

 

@TRELLTHETRAINER

 

HERE IS A TITLE AND SOME COPY

HERE IS A TITLE AND SOME COPY