Me & the manifesto establishing the mission for the event, which translated across the 2-day programming.

The mission translated into a retail space, including messaging and merchandising.

Brands activated at the event against the mission of "Playground", with a focus on learning & growth, or fun & indulgence.

Celebrities gave talks to help women enhance the "Play" and "Ground" sides of their personalities..

Fitness and wellness drove core programming, giving women a plethora of options at the event.