UNIQLO: MADE FOR ALL

THE CHALLENGE

Provide a marketing platform and campaign to sell a single capsule collection at Uniqlo, created by a mix of highly acclaimed designers.

THE WORK

Highlights the unique proposition that five disparate design talents with different visions and voices could come together to create a collection that is “Made for All”—high quality, innovative fashion staples for consumers around the world. The proposed creative would capture conversations between the different designers and use an irreverent, provocative photographic style.

MEDIA: ADVERTORIAL, VIDEO, OUTDOOR (NOT ALL SHOWN HERE)