CONDÉ NAST TRAVELER REBRAND
ROLE: strategy, creative direction, copywriting
I was invited to help reposition & rebrand Condé Nast Traveler for a modern (and younger) audience by creating and utilizing compelling content for consumers and advertisers. By conveying the sense of freedom and individuality in the luxury travel experience, we positioned Condé Nast Traveler as an ideal and intelligent resource for local gems vetted by tastemakers around the globe.
BRAND BOOK
This gorgeous book articulates this new world of Condé Nast Traveler through a manifesto and story, landing on the platform, “Your World. Our Passion.”
REVAMPED MARKETING SITE
The redesigned Condé Nast Traveler marketing site applied the new strategy and tone and featured a large canvas for beautiful, inspiring images and experiences from editors and advertisers.
WEBSITE LAUNCH VIDEO
AT HOME IN THE WORLD presents the relaunch of CNTraveler.com using a combination of documentary-style interviews with the editors, motion graphics, travel imagery and music.
BRAND VIDEO
The CNT BRAND VIDEO was born out of an idea I had for creating short "travel story" films in partnership with luxury advertisers. (For instance, a film about a father and daughter at a luxury hotel inspired by Sofia Coppola's Somewhere.) This video ended up being a selling tool to garner advertising.
